Confianza pública y los Juegos Olímpicos de Tokio 2020: evaluando la influencia de la OMS, COI y TOCOG
Palabras clave:
Percepción Pública, Crisis Sanitaria, Gestión de Eventos, Confianza Organizacional, Movimiento OlímpicoResumen
Los Juegos Olímpicos de Tokio 2020, celebrados en medio de la pandemia de COVID-19, enfrentaron desafíos sin precedentes para obtener el respaldo público. Este estudio examina cómo la confianza en tres organizaciones clave — la Organización Mundial de la Salud (OMS), el Comité Olímpico Internacional (COI) y el Comité Organizador de los Juegos Olímpicos y Paralímpicos de Tokio (TOCOG) — influyó en el apoyo público para la realización de los Juegos. Utilizando una encuesta realizada a 1,004 residentes japoneses entre septiembre y octubre de 2021, se empleó la Modelación de Ecuaciones Estructurales (SEM) para analizar los datos. Los resultados revelan que la confianza en la OMS desempeñó un papel crucial, afectando indirectamente la aprobación de los Juegos al fortalecer la confianza en el COI y el TOCOG. Esta relación jerárquica destaca la influencia de la OMS en la credibilidad de las otras organizaciones involucradas en los Juegos. El modelo propuesto, que mejor se ajusta a los datos, sugiere que la confianza interconectada entre estas organizaciones es esencial para asegurar el apoyo público durante una crisis global. El estudio subraya la importancia de la comunicación eficaz y la colaboración entre organizaciones internacionales en la gestión de la percepción pública y la confianza, particularmente al organizar eventos de gran escala durante crisis de salud. Estas perspectivas contribuyen a la comprensión de la dinámica de la confianza organizacional en un contexto de pandemia, ofreciendo lecciones valiosas para futuros eventos.
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