Confiança pública e os Jogos Olímpicos de Tóquio 2020: avaliando a influência da OMS, COI e TOCOG
Palavras-chave:
Percepção Pública, Crise de Saúde, Gestão de Eventos, Confiança Organizacional, Movimento OlímpicoResumo
Os Jogos Olímpicos de Tóquio 2020, realizados em meio à pandemia de COVID-19, enfrentaram desafios sem precedentes para obter o apoio público. Este estudo examina como a confiança em três organizações-chave — a Organização Mundial da Saúde (OMS), o Comitê Olímpico Internacional (COI) e o Comitê Organizador dos Jogos Olímpicos e Paralímpicos de Tóquio (TOCOG) — influenciou o apoio público à realização dos Jogos. Utilizando uma pesquisa com 1.004 residentes japoneses realizada entre setembro e outubro de 2021, foi empregada a Modelagem de Equações Estruturais (SEM) para analisar os dados. Os resultados revelam que a confiança na OMS desempenhou um papel crucial, afetando indiretamente a aprovação dos Jogos ao fortalecer a confiança no COI e no TOCOG. Essa relação hierárquica destaca a influência da OMS na credibilidade das outras organizações envolvidas nos Jogos. O modelo proposto, que melhor se ajusta aos dados, sugere que a confiança interconectada entre essas organizações é essencial para garantir o apoio público durante uma crise global. O estudo ressalta a importância da comunicação eficaz e da colaboração entre organizações internacionais na gestão da percepção pública e da confiança, particularmente ao realizar eventos de grande escala durante crises de saúde. Essas percepções contribuem para a compreensão da dinâmica da confiança organizacional em um contexto de pandemia, oferecendo lições valiosas para eventos futuros.
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